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virtue signalling noun

  /ˈvɜɹtʃu sɪɡnəlɪŋ/ , [ˈvɝtʃ-]
  • (derogatory, chiefly, in the context of political and social justice issues) The practice of expressing a particular opinion or performing a particular action in an attempt to make oneself look virtuous: commonly defensively in response to, or anticipation of, criticism; or aggressively, in assuming a moral posture in attacking an opponent.
 [[bien-pensance]] ostentatoire, pharisaïsme, tartufferie, vertu de façade, vertu ostentatoire
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